Viewership of streaming TV overtook cable for the first time in July — it's no longer the underdog.
Viewership of streaming TV overtook cable for the first time in July — it's no longer the underdog.
In a first, OTT streaming surpasses cable TV, captures largest share of TV viewing: Nielsen
Streaming grabs a record 38.7% of total TV usage in July, with acquired titles outpacing new originals
Streaming viewership overtakes cable TV for the first time
Tubi Surpasses 74 Million Monthly Active Users - TubiTV Corporate
Streaming viewership overtakes cable TV for the first time
Chart: Streaming Accounts for Nearly 40% of U.S. TV Consumption
Streaming Tops Cable TV Viewing for the First Time (Nielsen) - PRIMETIMER
Deciphering Digital: Streaming fatigue sets in - Storyful
The cord has been cut. Streaming is more watched than cable
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