Basics products are now best-sellers in 22 of 's 51 categories

With terabytes of sales and consumer interest data in its back pocket, ($NASDAQ:AMZN) launched Basics in 2009. It has since become the best-selling private label brand on .

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ACTIVE INGREDIENT: This product features minoxidil 5 percent w/v, the number one dermatologist recommended active ingredient (of US physicians

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