We believe in making denim that lasts a lifetime. Or even longer. Explore the Raw Denim Capsule Collection & G-Star RAW initiatives.
G-Star RAW - Wear Your Denim Till the End
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The Ultimate Guide to Raw Denim
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A Beginner's Guide to Raw Denim
Wear Your Denim Till The End, Embrace the wrinkles, the lines, the scars and the scuffs. Because raw denim has been designed to last a lifetime. Color fades and marks appear.
The 18 Best Raw Denim Brands for Men and Women
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G-Star Raw Wear Your Denim Till the End on Vimeo
Fable or Fact? Examining 3 Common Raw Denim Myths on Denimhunters