Paipai launched micro-shop mobile app last month to enable individual merchants to set up mobile online stores on smartphones directly and they could log in the stores with QQ numbers only. Paipai.com, part of Jingdong from their strategic collaboration with Tencent launched micro-shop platform for both business and individual sellers targeting C2C mobile shopping market in October 2014. Sellers can create mobile store with this platform and share with friends on popular mobile platforms such as WeChat and mobile QQ. JD.com also integrated its online shopping platform on WeChat. WeChat added a new feature in May 2014 for its official
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