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Influence: The Psychology of Persuasion — A Book by Robert B. Cialdini, Ph.D.
In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
Influence, New and Expanded: The Psychology of Persuasion [Book]
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Influence: The Psychology of Persuasion, Revised Edition: Robert B. Cialdini: 9780061241895: : Books