Ep #30: Small Changes, BIG Influence with Dr. Robert Cialdini - Roger Dooley

This week, I am delighted to welcome a legend in the field of persuasion and influence, Dr. Robert Cialdini.  His best-selling book Influence has sold over two million copies and has been translated into 27 languages. He is currently Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. Bob’s latest book, co-authored with Steve J. Martin and Noah Goldstein, is The small BIG: small changes that spark big influence.  It’s a great compilation of 52 chapters, each describing a seemingly small change that has an outsized effect on results. Naturally, with this trio of persuasion scientists as authors

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At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your

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